Samara creates, supports, plans and leads various digital marketing campaigns across multiple channels and platforms for The ASSISTments Foundation. This includes developing eye-catching graphics and managing multiple channels including social media networks, Google Ads and Analytics, website content and email marketing to increase awareness about new and existing product developments. In her previous role as a Communications Associate for The Learning Agency, she led marketing efforts and social media channels for various clients in the field of education technology. She is always challenging herself to learn new things and has grown knowledge in UX design, copywriting, content creation, and more. She has a strong passion for social justice and is currently a volunteer supporting the end of mass incarceration. In her spare time, Samara enjoys going to food and thrift markets, listening to a wide genre of podcasts, and going to the gym.
When Esperanza adopted the Illustrative Math curriculum for fall 2022, instructional leaders began searching for an education tool that would track students progress and growth in math. Since implementing ASSISTments into their weekly routines, Esperanza noticed an immediate difference in their students’ math scores.Continue Reading